DEEP PURPLE Releases Music Video For 'Splat!' Title Track

Hard rock legends DEEP PURPLE have released the music video for the title track of their latest album, "Splat!", which came out on July 3 via earMUSIC. Check it out below.

"Splat!" is the band's sixth collaboration with producer Bob Ezrin, who has helmed every DEEP PURPLE album since 2013's "Now What?!".

"Splat!" has been described in a press release as "the heaviest DEEP PURPLE album in many years".

DEEP PURPLE released four singles from "Splat!": "Diablo", "Arrogant Boy", "Guilt Trippin'" and the title track. On "Diablo", DEEP PURPLE is joined by a special guest, global superstar and Grammy-winning guitarist, singer and songwriter Keith Urban on second guitar.

"Splat!" received enthusiastic first fan and media reactions, with the press praising the album's DEEP PURPLE spirit. Uncut called "Splat!" "distilled, high-octane PURPLE at its finest". Classic Rock praised the album for delivering "everything that makes DEEP PURPLE one of the greatest acts in hard rock."

With more than 120 million albums sold since forming in 1968, DEEP PURPLE have long secured their place in rock history. Rather than simply preserving their legacy, they continue to extend it, driven by the same spirit that defined their earliest work.

At the heart of "Splat!" is an idea conceived by singer Ian Gillan. Rather than treating the end as destruction, the album imagines it as transformation: "Splat!" explores the end of humanity not in any crude apocalyptic sense but as a metamorphosis beyond physical existence.

There simply aren't enough superlatives to properly acknowledge the contribution DEEP PURPLE has made to rock music. Having sold more than 120 million albums and filled global arenas for decades, there's little wonder that the respected British radio station Planet Rock named the group the "Fifth Most Influential Band Ever". The band were also presented the "Legend Award" at the 2008 World Music Awards and were inducted into the Rock And Roll Hall Of Fame in 2016. DEEP PURPLE truly are "rock royalty".

With a body of work spanning seven decades, DEEP PURPLE have helped pioneer and define the hard rock genre while progressively moving into new areas, both keeping their sound fresh and attracting new fans to the legions who have remained loyal since the band's inception. The celebrated MKII line-up of Ian Gillan, Roger Glover, Ian Paice, Jon Lord and Ritchie Blackmore was responsible for creating many of the defining rock albums of the early '70s, including "Made In Japan", universally accepted as one of the most important and influential live albums of all time.

Known as one of the hardest-working bands ever, DEEP PURPLE have continued to release No. 1 albums and tour globally since forming in 1968, with little rest.

DEEP PURPLE have stayed true to their musical roots, drawing from an eclectic mix of styles to create a distinctive sound that defines the band today and, in turn, has created a legacy that very few bands could ever hope to replicate. The band has written and produced so many "classic", well-known songs that its audience ranges widely in age and background — something the band has readily embraced.

DEEP PURPLE's recent studio album "=1" (2024) followed their worldwide chart-topping albums "Whoosh!" (2020),"inFinite" (2017) and "NOW What?!" (2013). 2026 sees the release of their brand-new album "Splat!". On these albums, DEEP PURPLE joined forces with producer Bob Ezrin, who has worked with the likes of KISS, PINK FLOYD, Lou Reed and Alice Cooper.

Furthering their collaboration with Ezrin, in 2021 and during the pandemic the band recorded a collection of cover songs from their own homes (normal for most bands nowadays, revolutionary for a band that records everything together in the studio),creating an eclectic and celebratory history of their roots in music, in the shape of "Turning To Crime".

Ian Gillan, Roger Glover, Ian Paice, Don Airey and Simon McBride continue with renewed vitality, pushing the boundaries of hard rock to audiences around the globe, proving that DEEP PURPLE are very much here to stay.

Photo credit: Olaf Heine (courtesy of The Outside Organisation)